Regional Head of Ericsson Southeast Asia ConsumerLab and Oceania, Vishnu Singh Explains the Tendency of the use of smartphones in Indonesia and in other country clubs is different.
“The use of smartphones in Indonesia is still Dominated for SMS and social media. While other markets led to Would Have the use of Applications,” Singh said after a press conference in the arena of International Communication Conference (ICC) at the Jakarta Convention Center (JCC) Jakarta, Wednesday (6/6/2012).
That weitere Singh said the use of smartphones in Indonesia is only Used for social media (66 Percent), internet browsing (54 Percent), instant messaging / instant messaging (37 Percent), watching video (21 Percent) and download the application (19 percent).
While the phone feature is Used more to social media (14 Percent), browsing the internet (9 Percent), instant messaging / instant messaging (5 Percent), watching a video (2 Percent), and download the application (4 percent).
“The use of smartphones is Also Increasing the use of trigger messaging features, the BlackBerry users Especially,” I added.
Specialized in instant messaging, smartphone users Tend to use social networking sites you, especially Twitter. But the other message, email Also particularly dominant.
The phone use is decreasing effect. So is the text-based SMS Also HAS BEGUN to decline, and switch to instant messaging.
With the use of social media Increases, the Tendency to demand a faster Internet network will increase Also. THEREFORE, the operator in the country are aware of the Increasing trend in the use of data With The Release of the data packet.
“Increased use of social media will cause the number of Also smartphone usage in the country Could Be Increased threefold in the coming year,” I added.
On the other hand, need to learn from OPERATORS other country clubs, Especially the use and maximize the frequency of 3G and 4G or Long Term Evolution (LTE). It was to support the growth of data users Continues to increase.
Strategic Marketing Manager of Ericsson Southeast Asia and Oceania, Warren Chaisatien Explain operator in Indonesia to learn about the Successful experience of the LTE spectrum refarming Australia.
Australia Has Been a pioneer in the refarming frequency of 1800 MHz for LTE. Less than a year after the first commercial LTE Launching, 1800 MHz ecosystem has grown rapidly.
The use of 1800 MHz spectrum is more possible Because of low investment cost, mobile devices support the spectrum That And Also a lot of spectrum sharing for 3G LTE so much Easier Because It does not require new spectrum.
“This Proves That the use of a flexible, and neutral spectrum is essential for the success of Development and mobile broadband,” adds Chaisatien.
Currently, Ericsson holds 25 Percent of all the major patent in LTE. And Supplying a commercial LTE network serving 215 million users from 325 million in commercial service.
Just for the record, Ericsson Conducted a survey to 6600 Respondents in Indonesia since late 2011 to early 2012 ….